fluida.it    HOME  +  THE COMPANY  +  CUSTOMER CARE  +  STORES  +  CONTACTS  ++  ITALIANO  
  

RASSEGNA STAMPA

DESIGN DIFFUSION NEWS + 10.2002

THE NEW CITY BIKE
in Magazine brevi, pg. 46

New mobility. An area of great interest for some time now. A reflection that actively involves contemporary design applied to innovative and functional solutions for directing urban habits towards healthier rhythms and lifestyles. This consideration has captured the attention of two great names in Italian design, Marco Gaudenzi and Isao Hosoe who, together with Nicola Pari and Egiziano Azzolini, decided to set up Fluida srl, a company whose aim it is to propose valid alternatives in the mobility field. The first product, presented in June, is the new Fluida.it city-bike. A folding bike, designed along the lines of a subject very dear to Hosoe: behavioural energy. That concept, already delved into by famous Western and oriental philosophers, that privileges the use and not the consumption of a given object, a process which allows everything to run on undisturbed. From such a reflection comes an unconventional city-bike, with two different sized wheels that allow space saving while in no way compromising speed and road holding. Furthermore, a simple system of locking levers is used to collapse the bike frame so it can be stored in the car or boat and allowing it to be conveniently stored away in small town apartments. Fluida.it is to be distributed in a novel way: not through specialist sales outlets, but in fashion and design stores and in all retail outlets that show an interest in trends and innovative objects.

cover

++ back to the press room +



COPYRIGHT 2002 FLUIDA SRL
questo è un sito Latveria Web